Digital Marketing and Your Kelowna Business
A lot of companies worldwide, big or small, are already exploring, if not yet using digital marketing as a means to promote their products and services to their target customers. Because more and more people go online daily, digital marketing is rapidly becoming the strategic marketing plan for businesses to penetrate their customers more efficiently and effectively.
What is the value of digital marketing in today’s business environment?
There are many varying reasons why digital is growing so fast and why it is getting more and more important for the business sector.
The following are the most common reasons why a digital marketing strategy is being preferred by more companies to promote their businesses:
1) The internet is more influential.
For one, statistics show that people are now more influenced by what they see on the Internet as compared to what they see on TV or what they read in magazines or newspapers.
2) The internet has become an important source of information.
People who go online generally look for information. Gone are the days when peer recommendations greatly influence decisions on what hotel to book or what car to purchase. Today, people go online to research about a particular product and read reviews whether it comes from their network or not. A good marketing strategy would have your business as the main source of information when it comes to your products so when people look for you, you get the upper hand on what information to feed them.
3) Digital Marketing is Cheaper
Digital marketing is less costly as compared to promoting your business on traditional media. It has, in fact, leveled the playing field between big, medium and small businesses. Because digital marketing enables businesses to target customers online more efficiently, a budget allocation of a small, medium or a big company can go a long way when spent strategically. Strategic digital marketing will expose your brand to the right target market by finding the best online platform to reach them.
Another reason why digital marketing is cheaper is that of the Internet’s wide range of reach. An interesting content or an image associated with your product can easily become popular in just minutes if shared by hundreds of users on Facebook, or if re-tweeted by at least ten users in Twitter. Take note that there is no need to pay for Facebook and Twitter accounts.
4) Digital marketing campaigns are easily measured and adjusted.
Several digital marketing tools can accurately measure impressions, hits, likes, shares, and other campaign-related metrics. These tools can also provide you the numbers in a shorter amount of time compared to measuring the results of a traditional media campaign. Should you want to push further for a higher target or want to lie low a bit on your projected goals, you may conveniently do so in a couple of clicks at any given time as well.
There you go. These are some factors that contribute to the growing importance of having a digital marketing strategy.So why wait? Initiate a digital marketing strategy today, and you will realize the high returns in your business.